The bottled water industry may be the highest achievement of public relations in history. The goal is to convince people to purchase water in a bottle at a store for $1+, instead of from their own kitchen faucet.
The goal is accomplished by implanting the idea that bottled water is much healthier, cleaner, and better tasting. We are shown images of mountains and natural springs with inspiring tales of how amazing the water we are about to hand over dollars for truly is.
But, that isn’t the true picture of what bottled water is and where it comes from. According to a study produced by Washington-based, Environmental Working Group:
The bottled water industry promotes its products as pure and healthy but our tests show that pollutants in some popular brands match the levels found in some of the nation’s most polluted big city tap water systems.