In Bujama, Peru, a small village with an oppressive climate located just south of Peru’s capital city of Lima, people who have lacked access to clean water in the past are now gaining access through quite an innovative technology – a billboard.
The billboard was developed by MediaConnection BPN (part of IPG Mediabrands ) and Mayo DraftFCB for UTEC, the University of Technology and Engineering in Peru at a cost of $32,600. It works by using panels which trap the humidity within air and transforms it into clean and safe water for people living in the region.
The water is stored in the top of the structure and then filtered through a pipe to the ground below where it can be withdrawn from a tap for any person who happens to pass by the giant sign.
Below is a video about this achievement in providing clean water to people in need. Now if we could only achieve the same benefits from television advertising 🙂
- UTEC: Potable Water Generator (ibelieveinadv.com)
- Drip ‘A’ Drop (advocacyactivismagency.wordpress.com)
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- Marketing for good: Billboard creates water from air humidity (metro.co.uk)
- Peru Wins World Travel Award For “Best Tourism Office in South America” For A Third Year (canadafreepress.com)
- Lima, Peru and my arrival in Chiclayo (cieradesilva.wordpress.com)