Posts Tagged With: South America

A Billboard to Change the World

clean water billboardIn Bujama, Peru, a small village with an oppressive climate located just south of Peru’s capital city of Lima, people who have lacked access to clean water in the past are now gaining access through quite an innovative technology – a billboard.

The billboard was developed by MediaConnection BPN (part of IPG Mediabrands ) and Mayo DraftFCB for UTEC, the University of Technology and Engineering in Peru at a cost of $32,600. It works by using panels which trap the humidity within air and transforms it into clean and safe water for people living in the region.

The water is stored in the top of the structure and then filtered through a pipe to the ground below where it can be withdrawn from a tap for any person who happens to pass by the giant sign.

Below is a video about this achievement in providing clean water to people in need. Now if we could only achieve the same benefits from television advertising 🙂

Clear Channel Peru: World’s first water-making billboard from Clear Channel International on Vimeo.

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The Child Who Will Die If We Do Not Act

We are all familiar with the images spread by non-profit organizations of starving children with flies covering their bodies as they rot in the streets of impoverished villages around the world. This post isn’t going to be one of those advertisements. This post is not meant to guilt trip anyone into doing anything, but to inspire us with the notion that we can make a difference in someone’s life now.

In 2006 I had a dream. In that dream I was walking the streets of one of those impoverished villages of which advertising has made us familiar. I came upon a small child, sitting in the street, and instantly knew that his life would end tomorrow because he didn’t have clean and safe water. I also had the revelation in the dream that I could give my life for him to have another day, and I did.

From that moment I was changed. I now had a mission in life: to do anything I could to see that the child in my dream, as unknown as he was to me personally, would have a chance at living. And each of us has that opportunity right now.

Clean water is the most fundamental element of life. It is technically illogical that nearly 1 billion people on earth lack access to that vital resource. We have the ability, engineering capacity, and finances to make it happen – clean water for the world. But it has to be a priority. Providing clean water must be seen as highly relevant not only to those who are in need of safe water, but relevant to those of us who simply walk into our kitchen or step into our shower to quench our thirst and clean ourselves.

A water well, costing as little as $5,000 can provide clean water to 250 – 500 people for 10 – 20 years. This means that merely $1 can potentially give clean water to that child who was dying in my dream for an entire year.  Clean water not only impacts lives with quenching thirst and sanitation, but impacts nearly all other aspects of the health of the individual and community. Water enables agriculture and the growing of food. But more importantly than simply the physical benefits of clean water, it provides hope, and when a community has hope, everything changes.

Will you join with me in committing to eliminate the lack of access to clean water around the world? Please connect with me to discuss projects you may know about working to provide clean water, let me know about organizations I should support through my long-distance walking, or make a donation to fund the projects I support. Your donation, even if just $1 will have a huge impact on the life of someone in need.

Thank you for your time,

Dylan

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